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The Rumored "100 Varieties Buffet" at the Asaya Hotel, The Most Popular Hotel in Kinugawa Hot Spa

 

Lodging notes at the most popular hotel in Kinugawa Hot Spa, the Asaya Hotel.

 

(Japanese Text is Here.)

 

A heaping portion of sweet shrimp, 100 Varieties Buffet at the Asaya Hotel.
A heaping portion of sweet shrimp.
"100 Varieties Buffet" at the Asaya Hotel.

 

 

 

On travel websites, etc., the most popular hotel in the Nikko, Tochigi Prefecture/Kinugawa Hot Spa area is the Asaya Hotel.

A little while ago, on a trip that was also to celebrate a birthday in the family, six of us (3 rooms, with 2 people per room) stayed at the Asaya Hotel.

After actually staying there, I could really see why the Asaya Hotel is the most popular.

 

 

The hotel’s interior is reminiscent of “Spirited Away”

When you first enter the Asaya Hotel, you’ll immediately be shocked by the impactful sight.

 

Looking at the front of the Asaya Hotel, the hotel appears to be a short building. However, upon entering, the hotel spreads out beneath your eyes, as a deep atrium appears.

It looks like this.

 

The atrium of the Asaya Hotel
The atrium of the Asaya Hotel

 

It is a sight that will make you think of the bath house “Aburaya” from Hayao Miyazaki’s film, “Spirited Away”.

 

 

We visited in late April, close to Children’s Day, so at the time the atrium was decorated with carp-shaped streamers.

 

It also feels as though the hotel is spreading out underground, and for a moment it makes you stop and wonder just how the building is structured.

If I were to do a cross section of it, it would look like this. (But this is just my imagination, so I don’t think it’s correct.)

The building is constructed atop low bedrock, the Asaya Hotel
The building is constructed atop low bedrock, the Asaya Hotel

 

When you enter the Asaya Hotel you are on the upper floor, and the atrium appears below your eyes.

 

If you look at the building from the river, it looks like this. Please note that this building is a different hotel than the Asaya Hotel.

That being said, I’m really impressed that they were able to build in this place.

A hotel building in the town of Kinugawa Hot Spa.
A hotel building in the town of Kinugawa Hot Spa.
(The building in the picture is not that of the Asaya Hotel.)

 

 

A little unfortunate that the room we stayed in smelled of cigarette smoke.

Western-style room, in the Asaya Hotel’s Shuhou Hall.
Western-style room, in the Asaya Hotel’s Shuhou Hall.

 

This time we stayed in a Western-style room in the Asaya Hotel’s Shuhou Hall.

The room was a little on the small side, similar to a twin room at a business hotel.

It might be difficult to have an extravagant stay at a luxury hotel in this room.

However, since this time we were only staying for a night, and heading off to Edo Wonderland Nikko Edomura the next morning, our stay was short, and the size of the room didn’t bother us too much.

 

Once more, one unfortunate thing about our stay at the Asaya Hotel was the smell of cigarette smoke in our room.

We’d requested a non-smoking room in advance, but the stench of cigarettes had soaked into the room. The smell bothered us from the moment we stepped into the room.

We turned on the air purifier the room came equipped with full blast, and the smell of cigarettes was greatly reduced. 。

 

We turned on the air purifier the room came equipped with full blast, to reduce smell of cigarettes, the Asaya Hotel.
We turned on the air purifier the room came equipped with full blast, to reduce smell of cigarettes.

 

 

The Rumored "100 Varieties Buffet" at the Asaya Hotel

One thing the Asaya Hotel is famous for is the buffet at the hotel restaurant, Asaya Garden.

 

The buffet has 100 types of dishes.

When we went it had an impressive variety, including:

  • Sukiyaki pots for one person.
  • A heaping portion of sweet shrimp.
  • A heaping portion of strawberries.
  • Rice bowls you make yourself by topping them with your preferred types of sashimi.

It even felt like a form of culinary entertainment, as dishes came out, one after another, just like they did in the banquet scene of Movie “Spirited Away”.

 

The photos I took at the time look like this.。

 

100 Varieties Buffet at the Asaya Hotel, the entrance of Asaya Garden Restaurant
The entrance of Asaya Garden Restaurant

 

100 Varieties Buffet at the Asaya Hotel, Children's Day helmets, etc. on display
Children's Day helmets, etc. on display

 

100 Varieties Buffet at the Asaya Hotel, Sukiyaki pots for one person
Sukiyaki pots for one person

 

100 Varieties Buffet at the Asaya Hotel,Rice bowls you make yourself, by topping them with your preferred types of sashimi
Rice bowls you make yourself, by topping them with your preferred types of sashimi

 

100 Varieties Buffet at the Asaya Hotel,Dishes made with the Nikko specialty Yu-Ba
Dishes made with the Nikko specialty "Yu-Ba"

 

100 Varieties Buffet at the Asaya Hotel,Seafood cooked in a sunken hearth
Seafood cooked in a sunken hearth

 

100 Varieties Buffet at the Asaya Hotel, A great variety of desserts as well
A great variety of desserts as well

 

100 Varieties Buffet at the Asaya Hotel, A heaping portion of strawberries
A heaping portion of strawberries

 

Also, it’s not just that it comes with a 100 different varieties of dishes, another wonderful thing about the buffet at the Asaya Hotel is that there is no time limit.

At buffets with a time limit, “eating” becomes the main focus, but it is wonderful to be able to take your time and eat without rushing.

Note that, with 100 different dishes, it’s quite easy to get full, so, if you’re planning on conquering all one hundred types, I recommend taking just a little bit of each one.

 

 

Breakfast is also a fulfilling buffet

The next morning, we had the breakfast buffet at "Dining Wasaikobo".

While I don't think there were one hundred breakfast dishes like there had been for dinner, the buffet had a fulfilling amount of content.

They also had unique options, like original sandwiches that you craft yourself.

 

Breakfast of the Asaya Hotel, Original sandwiches that you craft yourself
Original sandwiches that you craft yourself

 

 

You'll definitely want to try the "Asaya Hotel Specialty: Asaya Special Wagyu Beef Curry"

Asaya Hotel Specialty: Asaya Special Wagyu Beef Curry
Asaya Hotel Specialty: Asaya Special Wagyu Beef Curry

 

Apparently, another specialty of the Asaya Hotel is the “Asaya Special Wagyu Beef Curry”.

Upon trying it, this “Asaya Special Wagyu Beef Curry” is, as its catchphrase,

A deliciousness created by over 30 types of spices, and the delicious taste of Japanese Black beef.

states, a delicious curry. I feel like I could eat this curry on a regular basis.

 

The “Asaya Special Wagyu Beef Curry” was served not only at the dinner buffet, but at breakfast time as well.

Also, even if you don’t stay at the Asaya Hotel, you can enjoy the “Asaya Special Wagyu Beef Curry” if you go to the hotel restaurant for lunch.

Furthermore, they sell the curry as a souvenir at the souvenir shop as well.

I think that this “Asaya Special Wagyu Beef Curry” is a dish that you will definitely want to try while at the Asaya Hotel.

 

 

The hot springs didn’t leave much of an impression

Guide map of the Asaya Hotel
Guide map of the Asaya Hotel

 

The Asaya Hotel is located in a place called “Kinugawa Hot Spa”, and the location is famous for its hot springs.

Within the Asaya Hotel, there is a large hot spring pubic bath as well.

However, even if I try to recall my impression of it, it didn’t really have any special characteristics, or leave an impression on me...

Up until now, I’ve experienced places such as the the Nyuto Hot Spa, surrounded by snow, and roadside hot springs on the coast. Compared to these places, the hot springs at the Asaya Hotel was a common type of hot springs facility, and I don’t think that there was anything bad about it.

Please note that, at the time of my visit, the “Sky Garden Open-Air Hot Springs” that the Asaya Hotel is so proud of was undergoing renovations.

 

 

With a table tennis area and the like, it still smells of traditional Japan

あさやホテルのゲームコーナー
あさやホテルのゲームコーナー

 

They have a table tennis area at the Asaya Hotel and guests are free to use it.

There are around two table tennis tables set up in an area like a conference hall, and, I believe, that you reserve them for use.

There is also an arcade game machines close to the table tennis area.

This area somehow feels like the Showa era, traditional Japan period.

  

 

The History of the Asaya Hotel

If you look up the Asaya Hotel's history, there are some deeply emotional happenings, such as the hotel being swallowed up by the wave of the times.

 

Founded in 1888, the "Asaya Ryokan"

During the Meiji period, the hotel was first opened under the name the "Asaya Ryokan", serving as a hot springs ryokan (Japanese-style inn) for the Kinugawa Hot Spa town.

 

"Shuhou Hall", Built During the Economic Bubble

The "Shuhou Hall" was built using bank loans in the bubble period of the 1990s.

"Shuhou Hall" is the "Spirited Away" place with the atrium that I was talking about before.

I thought, the reason that things like the golden interior design and so on had somehow made me think of that era, is because it was the architecture of that time.

 

Business Failure with the Collapse of the Bubble

However, the bubble collapsed, the bank that was financing them failed, and the management situation of the Asaya Hotel.

 

Reconstruction with Support from the Industrial Revitalization Organization

In 2004, it was decided that the hotel would receive support from the Industrial Revitalization Organization, and debts to the bank, etc. were forgiven.

 

Resurrected as the Top Hotel in the Kinugawa Hot Spa Area

Through various methods of organizing operations, such as dismantling decrepit buildings, and reducing the number of rooms, the Asaya Hotel was reborn.

As a result, the Asaya Hotel is currently the most popular hotel in Kinugawa Hot Springs.

Staying at the Asaya Hotel I somehow felt as though they were actively undertaking policies etc., to please the tourists.

For example there are things such as,

  • A kids’ room
  • Lending out iPads

and so on.

 

A kids’ room in the Asaya Hotel
A kids’ room in the Asaya Hotel

 

 

My Feelings on Staying at the Asaya Hotel

Overall it was very satisfying. In various places throughout the hotel, I could feel the effort being made to increase the guests’ level of satisfaction.

The building of the Asaya Hotel does feel old, but it appears as though maintenance is being conducted appropriately and, save for the “soaked in smell of cigarettes” I mentioned before, nothing really bothered be during my stay.

The quality of each dish included in the “100 Varieties Buffet”, which could be called the Asaya Hotel’s specialty, was high, and it was also quite enjoyable as culinary entertainment.

However, rather than for “a relaxing time in a rustic hot springs inn”, I feel this hotel is best utilized for a loud and rambunctious stay with a large group.

 

 

The Origin of Kinugawa Hot Spa

The Asaya Hotel is located in the township of Kinugawa Onsen (Kinugawa Hot Spa), a hot springs town located along the Kinugawa River.

In Japanese, the name of the river, "Kinugawa", is written using characters meaning "demon", "angry", and "river", and feels a little ostentatious.

I imagined that, long ago, the river would overflow due to flooding, and that it owed its name to this feeling of having "angered" the "demon".

If you investigate the origins of the Kinugawa River,

The river's name used to be written using characters meaning "clothing", and "silken". The name "Kinugawa" owes its origins to the powerful Ki Clan of the area.

and is the result of linguistic corruption of the words "ki no kawa" or "River of the Ki".

According to one theory, the current characters used to write the river's name ("angry" and "demon") came in to use from the year 1876.

It would appear as though demons didn't play too much of a role in it.

 

 

Have a nice trip! ☻

 

 

 

If you want to stay at Kinugawa Hot Spa, Check this search.

 

(Japanese Text is Here.)

 



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